Blog 10: Chapter 14

The global warming threats have pushed companies to become smarter on how they produce products with social responsibility in mind. Consumers of products are being more conscientious of the product they purchase and the services they use. From cars to disposable wrappings, consumers too are becoming aware of their surroundings. Go Green is the slogan on every one's tongue.

There are many different ways to go about being socially responsible. Strategies include reactive, defensive, accommodate and proactive. Out off all of these it is easy to say that being proactive is the key to success. Being the leader in the push for social responsibility and not being put in a negative light during your cooperation's history is huge. It's the idea that you didn't need to be told to clean up your act; you knew to do so on your own.

There are many things that the company can benefit when being socially responsible. The value of their organization increases and individuals who work and consume from the company have a better pride tied with it. By being socially responsible, you can in a way create rarity and more value when compared with competitors. Social responsibility, contributing to charities and having your companies name have a positive congnantation is crucial in a competitive industry.

Although recent circumstances has really triggered a need for social responsibility, it is important to note that a change in the cooperation world has come. It is a positive change that certainly benefits the public in numerous ways. It is crucial to focus on the proactive strategy and continue its quest for success in the positive social aspect.